A Message from FX Bridge’s Chief
Our mission is to provide our customers with the best trading technology and support in the financial services industry.
We believe that every trading screen in retail Forex should offer spot, CFDs and options, cross-margined in the same account — and every institutional screen should have the same UX as the slickest retail interface. Toward that end, we have pioneered tools that offer dealers, brokers, advisers and traders the easiest yet most powerful environments available.
This design philosophy guides the creation of every FX Bridge product.
(Here’s where the gloves come off.)
ProTrader Plus 6 is our flagship same-account multi-asset trading platform. It does virtually everything your current platform does. And it probably does it better, faster and easier — but it definitely does much more.
What’s more? A lot — it does all types of options, multi-leg execution, risk-based portfolio margining, pre- and post-trade analytics, executable strategy simulators, third-party algo and quant plug-ins, risk management, comprehensive reporting and, well…even more. Simply stated, ProTrader Plus 6 offers a system breadth and depth no other platform can match.
(It should, we been working on it for almost two decades.)
But, what about options liquidity?
ProTrader Plus 6.0 is the best platform to offer virtual streaming, multi-bank best bid/best offer executable option pricing — with lightning-fast execution and super smart-routing. That’s right. We couple ProTrader Plus with an environment of virtual streaming options prices from the world’s largest banks and connectivity to the top prime brokers. And we even made that access available to the rest of the platforms out there, if they can keep up. It’s called Options Liquidity Solution 4.
Is there anything else you need?
I could easily rest my case here. But let’s take a walk down memory lane — and, while we’re at it, let’s take a look at what’s coming next.
The State of Retail Forex.
Fifteen years ago, retail Forex was a burgeoning marketplace. Dealing spreads were wide, profit margins high. Those were the good ol’ days. Boy, have things ever changed.
While retail Forex continues to grow, the space is now crowded and competitive. In truth, Forex dealers have become a virtual commodity, differentiated only by the tightness of their dealing spreads. As industry competition increases, industry profit margins will continue to compress. And just when you thought the worst was over, regulators start ratcheting down leverage. It’s getting hard to make a buck.
Forex is ripe for a profitable new trading product.
Obvious to even casual observers, the new Forex trading product is standardized, exchange-style options. The same type of option retail traders are familiar with from their equities and futures accounts — the same type of option that has been so popular with retail and professional traders their volume in equities exceeds that of the underlying shares.
Exchange-style options are simple — with fixed strikes and expirations — and they’re easy to use. Not only do they offer traders more trading strategies, but more risk management strategies — so they can protect profits and preserve equity.
ProTrader Plus 6 gives Forex traders spot and options in the same account. It lets Forex traders integrate options strategies with their spot trading. And traders can cross-margin their combined spot and option positions with risk-based margining that protects them from dangerous gap risk while not committing more money to margin than is prudently necessary.
If that weren’t enough, we simplify options trading with powerful yet easy to use pre- and post-trade analytic tools that provide traders with an awareness continuum we call 360° total position awareness.
Our Forex options solution has much to offer Forex dealers.
Options trading brings dealers a whole new revenue source that promises to increase profits by both increasing their trader base and increasing their traders’ volume. As a business strategy in the maturing retail Forex marketplace, Forex options brings three distinct competitive advantages to Forex dealers:
Forex options are dollar-for-dollar, trade-for-trade more profitable than conventional spot dealing,
Forex options differentiate dealers from competitors, who are offering homogenous retail spot platforms, and
Forex options answer growing trader demand for new trading and risk management strategies.
ProTrader Plus 6 not only gives Forex dealers a new and compelling marketing message to the trader community, but also to introducing brokers and managed account traders.
ProTrader Plus 6 has powerful, seamless components in one easy to integrate system:
a completely customizable, feature-rich, multi-screen tradestation,
a comprehensive management and compliance reporting system,
a suite of powerful pricing, risk management, and analytical tools, and
virtual streaming multi-bank best bid/best offer options pricing and execution.
Every sentient market participant already realizes Forex options will soon have a prime seat at the Forex trading table (just as they do now in equities and futures). As options volume grows, it will generate an increasingly outsized share of industry revenue from trading.
FX Bridge sees tremendous opportunities worldwide for combined spot and options Forex trading. As a technology provider (not a competitor), we are eager to partner with our customers to take full advantage of these opportunities.
Joseph Cunningham
Chief Executive
